Part 6 of 15: Biggest Mistakes Salespeople Make in Financial Presentations

Heavy Emphasis on Intellectual Connection. It's imperative to give solid facts and figures but don't forget the emotional connection you must establish with your audience. All things being equal, people are more likely to buy from those they like and trust! By using powerful stories with characters that your audience can relate to-you will be head and shoulders above your competition.

Steve Mertz
Make the Emotional Connection