Tuesday, May 09, 2006

Sales Presentation Tips from Fripp

Patricia Fripp brought down the house at our Saturday meeting of the National Speakers Association-Colorado. She was the keynote speaker and then conducted an additional three hour coaching program in the afternoon! I had the pleasure of attending the session as well as taking her to the airport Sunday morning. She and I share a common passion of helping business speakers shine on the platform.

Here are some key points she shared with us:
1. When giving a speech make your experiences "universal". For example, most audience members can relate to a carefree childhood.
2. Work on your material first then worry about a video of your presentation. You can get away with a less than perfect presentation if you have great material.
3. Great presentations are memorable and repeatable. Give them a phrase or memorable story that they can take away. For example, I've had people not remember me but they have said: "I remember your Starbucks Quiz."
4. Paint word pictures-it's a form of verbal short hand. For example, if I say Hawaii, your mind draws a picture of sand, ocean, palm trees-it doesn't spell out H-a-w-a-i-i.
5. See your speech as an interesting movie-Would you go watch your speech?
6. Specificity builds credibility!

Steve Mertz
Coaching Great Sales Presentations!


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