Monday, May 08, 2006

Sales Presentation Tip-Don't Waffle

The opening in a sales presentation must be "your best song"-Don't waffle on the opening. Waffle is defined as To speak or write evasively.
Imagine if you and your significant other were going to a special concert, for the sake of argument, let's say you had those $500 a ticket front row seat for the Rolling Stones. How would you feel if Mick comes out and the first song the band does is something you have never heard-something off their new album. You are disappointed and frustrated-you were looking for Brown Sugar or Street Fightin Man.

Your audience feels the same way when you start your sales presentation with a weak, waffling opening. Condense your sales presentation down to a single sentence and then be sure that you start off with that point. Use a forceful and engaging opening to build on your presentation!

Steve Mertz
Play Your Best Song


Blogger Patrick said...

I've been to a lot of business sales training seminars but I have to say I've never heard the term "waffling" before. Great analogy by the way with "your best song". Very true.

10:51 AM  

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