Sales Presentation Tip-Don't Waffle

The opening in a sales presentation must be "your best song"-Don't waffle on the opening. Waffle is defined as To speak or write evasively.
Imagine if you and your significant other were going to a special concert, for the sake of argument, let's say you had those $500 a ticket front row seat for the Rolling Stones. How would you feel if Mick comes out and the first song the band does is something you have never heard-something off their new album. You are disappointed and frustrated-you were looking for Brown Sugar or Street Fightin Man.

Your audience feels the same way when you start your sales presentation with a weak, waffling opening. Condense your sales presentation down to a single sentence and then be sure that you start off with that point. Use a forceful and engaging opening to build on your presentation!

Steve Mertz
Play Your Best Song