Thursday, May 25, 2006

Part 8 of 15: Biggest Mistakes Salespeople Make in Financial Presentations

Killing Them With PowerPoint. You knew this had to be in the top 10 offenders list didn't you? Don't start with a Powerpoint presentation and put your material in between the slides! Slides are meant to clarify or emphasize critical points-not be the main attraction. Your words are more important to your audiences. Believe me when I tell you that no one really cares what the Dow Jones Average has done since 1926. Your audience wants to know how you are going to ensure their prosperity today!

One of our main goals in any public speaking event is to keep those eyes opened! So, please remember that after you have fed your prospects and dim the lights for that snappy slide show-darkness is not your friend! Your audiences are just like you-when they are being persuaded they like to see the other persons eyes as much as possible. It is a crucial way that audiences gauge our passion and credibility!

PS Garr Reynolds has a great post today on PowerPoint called Al Gore: another presenter extraordinaire?

Steve Mertz
The Eyes Have It!

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