Tuesday, April 04, 2006

Preparing For a Sales Presentation

This is one of the most effective sales presentation tools that I've ever been taught. Write your entire presentation out and then get some colored markers. For example, for all the facts that you have written down, highlight them in red. Next, color all your humor in green. Lastly, color all your audience participation in blue.

Ok, now step back and look at your work of art. What, you don't see any green for humor? Where is the blue, for audience participation? Even if you are giving a sales presentation to manage $50 million dollars for a pension fund, you will be amazed by the audiences receptivity if you make the presentation about them. Red is a nice color but make sure your presentation has some green and blue to involve your audience.

You know you are getting very proficient at this exercise when you can give a sales presentation on the pricing of financial derivatives and your audience stays awake!
Image from www.newyorksocialdiary.com

Steve Mertz
I Love to Color!

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Anonymous Nick Moreno said...

Thanks for the very interesting article. I haven’t see much written on the use of colors in a sales presentation. I’ll be sure to use what I learned when preparing presentations at The National Sales Center. Thanks.
Nick Moreno
Founder, Head Sales Coach
The National Sales Center

10:46 AM  
Anonymous kavita said...

Nice post . Its really gud
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6:33 AM  
Anonymous Sales Training said...

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7:49 PM  
Anonymous NLP for Business said...

that was a gud one nick NLP for Business was gud also..

7:56 PM  
Anonymous Nick Garcia said...

Good stuff, definitely something a lot of salespeople struggle with: being informative AND entertaining!

12:40 PM  
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