Preparing For a Sales Presentation
This is one of the most effective sales presentation tools that I've ever been taught. Write your entire presentation out and then get some colored markers. For example, for all the facts that you have written down, highlight them in red. Next, color all your humor in green. Lastly, color all your audience participation in blue.
Ok, now step back and look at your work of art. What, you don't see any green for humor? Where is the blue, for audience participation? Even if you are giving a sales presentation to manage $50 million dollars for a pension fund, you will be amazed by the audiences receptivity if you make the presentation about them. Red is a nice color but make sure your presentation has some green and blue to involve your audience.
You know you are getting very proficient at this exercise when you can give a sales presentation on the pricing of financial derivatives and your audience stays awake!
Image from www.newyorksocialdiary.com
Steve Mertz
I Love to Color!
6 Comments:
Thanks for the very interesting article. I haven’t see much written on the use of colors in a sales presentation. I’ll be sure to use what I learned when preparing presentations at The National Sales Center. Thanks.
Nick Moreno
Founder, Head Sales Coach
The National Sales Center
Hi,
Nice post . Its really gud
Training services
Hi,
nice post i love it like the Sales Training it was nice.
Hey,
that was a gud one nick NLP for Business was gud also..
Good stuff, definitely something a lot of salespeople struggle with: being informative AND entertaining!
If you are looking for someone to do sales presentation training
you should consider http://www.bertmartinez.com They deliver this in an entertaining way they will show immediate results.
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